Monday, February 25, 2008

iMovie...



For my iMovie, I wanted to put together a video "commentary" on Nakamura's analysis of the iPod commercials. As I posted in my response, I really liked how she analyzed the black, silhouettes as "negative spaces" that the user could project themselves into. However, I didn't like how she assumed that this also represented a desire for white people to be able to dance like black people.

So for my video, I put together a few clips of a variety of iPod users, using the iPod like I think most people do. For me, those ads symbolized how a variety of people can be represented by the images, and how each person can enjoy their iPod in their own way. I think my video supports Nakamura's analysis of the iPod commercial, yet disagrees with the way she thinks most people interpret it.

2 comments:

Korie said...

Jon, I enjoyed your movie, as my take on what Nakamura was saying was similar to yours. I have always thought that the actual motivation of the black space in the ipod commercials was exactly for the consumer to picture themselves there: in the cool. I would think that that would sell way more ipods than trying to convince white people that the black space is about the visceral free nature of African Americans dancing. While I agree with her argument of marginalization of minorities on the Internet, I just can't swallow that there is that much going on.
Anyway, cool movie; where can I get an ipod for MY 13 month old? lol.

Anne Frances Wysocki said...

(Jeez -- the way the baby's mouth seems to open up to swallow the screen creeps me out!!!!)

I'll have more intelligent things to say later. I promise.